On 19th April we launched this year’s spring campaign. Working with financial expert and TV presenter Emmanuel Asuquo, our spokesperson Rob Denman delivered our messaging around Cash Leaks in the Home.
They shared the findings of our consumer research with the objective of encouraging homeowners to tackle the essential home maintenance jobs typically prioritised for the spring months, rather than wait and potentially end up spending more money on repairs in the long run.
Our Spring campaign aims to continue to the great work of our winter campaign, staying in front of our audience as interest decreases and showcase the importance of annual safety checks on gas appliances to pick up on early warning signs.
To date there have been over 100 pieces of coverage, including broadcast (on local BBC radio stations and London Live TV), regional and trade media. We also ran promoted adverts on Facebook and Google.
An example of the coverage can be seen in The Scotsman as well as many other publications.